Emailing organic means that you email your prospect by yourself, by also finding the contact by yourself.
This is recommended for B2B, because if you sell it to another business, you can easily find business contacts in Google, such as on their website, Google Maps, and other things such as social media, etc.
This will force you to put in more effort but can cut the marketing budget for doing email marketing.
With a forum online, you can do some sort of gathering online in Zoom, talking about your market niche. Such as Zoom about BBQ knowledge, or shisha education. After that, you can demand some of the people’s contact (WhatsApp, email, or even their business card) so that you can reach them and do a follow-up.
The marketplace is also one of the popular inbound marketing out here, maybe you don’t feel strange about this anymore. So you already know how the marketplace works.
But the marketplace also can bring you to a price war, so is it good? We still recommend you to do this organic marketing instead, because if its have a zero money to do it, then why not right?
Again, social media is already common for doing inbound marketing, but in this case, you don’t have to do ads. But just make valuable organic content.
Let’s say you have Instagram or TikTok, you can put content about your products like videos, and photos, and put good content writing by mentioning your business’s unique selling point (USP).
You can also sign up for all of the social media or websites for expanding your business identity to the market. You can make content on YouTube, Facebook, or even WhatsApp.
For me and in this charcoal briquettes business, the most valuable inbound marketing and the most unaware is search engine optimization or SEO.
Most people, if their target market is Google, focus on Google business and Google ads. It’s OK if you use Google Business because it’s free and why not? And it is also OK if you do Google ads. But there is something free and more powerful than Google ads.
Search engine optimization is the thing that is free and can beat the Google ads itself. To do this, the main thing is also to build content in a type of copywriting that you submit to be your post article.
It needs effort to be in rank number 1 Google, and it is recommended that you post an article routinely like once a day or once in 2 days.
But because of this effort, some people also hire a freelance SEO and pay it per month, this is good, but if you want to cut your cost then it’s not recommended.
Maybe you can learn SEO by yourself or you can search for a partnership that has a skill in SEO or even most of the Digitals Job.
Making a website also needs money, but for us, if you put money into making a website is okay. Why? Because to make an easy website you can use some tools such as WordPress. And you can do a subscription yearly.
Because if you do coding, then it takes lots of time and effort to learn it before you make the website that you want. And sometimes the bug is not a rare thing in your
website development. So with website tools is more worth it compared you learning coding yourself.
But if you already know how to make a website with coding or have a partner that understands it, it is so good. Because it can cut your subscription cost yearly and also upgrade some of the website plugins (if it’s needed)
SEO is the thing that is the best inbound marketing, especially for B2B and B2C, you can make some sort of store on your website, marketplace, or even landing page. I recommend you do this inbound strategy instead.
Other aspects affect your website to be the number 1 rank Google has besides posting articles routinely, like backlinks, traffic, etc. So you can learn about SEO in Google, or if you need a practical explanation in the video, you can watch YouTube also with free cost.
